Tips to secure an imposing couple without agreement fraud
A simple solution to the parent promises is an advanced Revenue Administration tool; including Rate-Rate, Rate-optimization, Channel Distribution and Advertising Solutions of Reputation Management. Not only do they call a hotel to maintain its taxable parity and integrity, these income management expenses also make price suggestions, update on-line OTAs, also support you updated with your online reviews and presence and put your hotel in the first place on the OTA page to optimize reserves and possibly increase revenues.
The practice of this kind always guarantees a fair price for the travelers and at the same time ensures that the hotel also makes decisions and decisions to take care of their hotel operation.
This is where the income of Income Management Solution enters. Hotels can make a rational rate of rationalization with a comprehensive solution for administrative expenses for hotels.
Modern hotel management tools enable hotel managers to manage their cameras inventory and prices by studying supply, demand and competitive prices in real time.
However, no prize to guess why an increasing direct reservation is the ultimate goal of a hotel. Hotels, to compete with their own broadcasting channels, find new practices to eliminate customers directly directly through their brand website or advertising site.
In this article, we will discuss accesses that hotel users can use without accessing their OTA agreements. Applying these Hotels can increase their direct reserves without breaking tax payments.
The smart operators find ways to offer attractions that encourage customers freely through their brands, customer service, or telephones.
Below are some strategies that hotels can be used without conflicts with their agreements of OTA and Parity issues.
Tactics # 1 Offer special offers to selected customers
Parity agreements prevent hotels to offer discounts publicly; However, this restriction does not apply if the hotel does so for an elected hearing, but make sure it is well placed.
For example – You can send discounted rewards to your social media, says you can offer discount codes only to your Facebook fans.
A second instance could offer a value-added package for vacations, or a special package for any important major event to take place in your city, or a complete airport to hotels, free parking, free breakfast and Wi-Fi, etc.
These tricks will ensure that your room rate is never lower than what the OTA offered, however, the overall value of the package will be much higher than the OTA room offer. In addition, it also guarantees more business to the hotel during the event season.
Tactics # 2 Stay connected with your regular customers
Stay in contact with your loyal customers with frequent offers and treatment. Try different ways to contact your customer base such as bulletins, blogs, discounted offers, events and festive information organized in hotels.
Also, hotels can share information on special offers every month, just to encourage their clients to trust their best offers.
Tactics # 3 Keep your site updated
Usually the hotel's own website seems to be less attentive when it comes to its user friendliness and reserves ease. Hotels should be focused on drawing up their website to make it easier to get maximum reserves. The site must capture interest immediately and should be a call for action such as "Book Now" and prominently shown phone numbers for booking. Smartphones, tablets are an important way to book hotel rooms. Hotels must have a telephone and a tablet friendly website capable of making reservations and a button that will automatically call the hotel for the possibility when it pushes.
Hotels may lose many reservations of the site because it is not so intuitive. A hotel website should be identified as the most reliable and economic source of customer service.
Tactics # 4 Offers incentives to loyal guests
Many hotels offer gift rewards and discounts for their loyal customers. Hotels send an email to their existing customer database and their subscribers. This tactics for a time helps establish a loyal customer base and often more reserves.
Tactics # 5 Get a lot of reviews and travel more online visitors
Modern travelers review reviews to evaluate hotels and see whose property has the highest status. Here's your chance to draw customers to your site, instead of losing them to OTAs.
In order to generate maximum positive reviews, you must spread the customer's pleasure of culture in your hotel. You can also request invitations to write a review and offer discount calls in your next visit. Have a sign at the advertising room or rooms, encouraging guests to write reviews.
To maintain your customers, a hotel staff should respond to guest reviews, especially negative reviews. These ports you evaluate the customer comments and put in place efforts to work to provide better service.
Tactics # 6 Design packaging and additional pockets
Provided and additional packages are another way of offering discounts, without entering into a contract.
To explain this more, a hotel can offer $ 400 package for 4-night stay, with an OTA offer of $ 350, but offers offers such as free options, Wi-Fi, breakfast etc. Plugins are a great way to fit guests to book through the hotel's own website.
Tactics # 7 Over the counter discount
The reception is another direct point of contact with guests apart from your brand website. Use this face to face involving an opportunity to give customers good reasons to participate directly with you. For any client coming through OTA, offer them a discount in their next direct booking through the hotel. This will establish confidence in the minds of the customers that the hotel offers lower rates in comparison to any OTA.
Tactics # 8 Collaborate with OTA for best results
We have discussed tactical hotels that can be used to encourage customers to get free through the hotels. But this does not imply absolutely OTA's competitors or hotel opponents. In fact, we would call them as partners. Because they help you get wonderful backup numbers. Envelop your OTAs in your advantage plans; You may consider additional benefits to them as an additional inventory, etc.
For the benefit of the Industry and the traveling community, we support win-situation for both hotels and OTAs. Moreover, they can coexist in this environment mutually benefiting one another.